Creative Director

Navy Federal Credit Union

In-house creative agency for the world’s largest credit union serving military and their families. Led and mentored the marketing graphic design team in the creation of best-in-class experiences and initiatives across owned and paid channels via strategic, actionable creative direction. Managed the expansion of the design team by over 2x in 4 years (from 12 to 30 designers), while empowering continuous team skill development.

Orchestrated Navy Federal’s brand creative renaissance, driving break-through, high-performing campaigns and product launches. Evolved corporate brand standards and drove consistency across all marketing channels, the enterprise, and with external vendors to establish brand equity and trust with members. Helped to launch the in-house agency team identity, Creative Corps, resulting in team engagement scores increasing by +20% YoY.

Fostered a robust culture of individuality, empowerment, innovation and teamwork through the rollout of a shared team values initiative. Advocated for horizontal brand alignment by participating in a year long job rotation with the UX Design department. Gaining wider enterprise knowledge, while evangelizing marketing design innovations and nurturing strong relationships with cross-departmental colleagues, agency partners and vendors through collaboration.

Oversaw the design team transformation into full-scale SAfE Agile, increasing marketing output velocity by 66% in a single year. Drove direct business impact through creative design execution across multi-channel deliverables, including the most successful product launch in enterprise history, cashRewards Plus, which resulted in a record number of applications and new account opens. Managed team resources, schedules, budget planning, and process refinements.

Art Director

Revolution3 Triathlon

2009-2018 (9 years)

World renowned triathlon and running event brands. Oversaw the creative development of corporate brand standards, national advertising, marketing collateral, event signage, and merchandise. Led/mentored the art department, consisting of designers, photographers, videographers, in-house print & apparel managers. Spearheaded a web design modernization effort, resulting in increased business revenue and better customer experience. Coordinated on-site event media direction, photography, streaming video, live website updates, and digital event signage.

Senior Designer

Fishbowl Marketing, Inc

2005-2009 (4 years)

Premiere national restaurant marketing agency specializing in email and loyalty marketing. Established an expanded graphic design team. Led development of creative concepts and cross channel marketing deliverables for the world’s top restaurant brands. Mentored and helped develop junior designers. Crafted and presented effective client pitch decks, winning new business and driving company revenue.

Advertising Director

Galaxy Music Distributors

2000-2005 (5 years)

Nationwide physical media distributor. Managed the design, layout, production, and ad sales for a monthly B2B catalog. Created brand standards and established online advertising. Drove ad revenue by leading a print production modernization effort, creating cost savings and raising quality standards.

Graphic Designer

Gregory Welteroth Advertising

1999-2000 (1 years)

National newspaper and magazine advertising agency. Responsible for design and layout of award winning creative for industry-leading, household-name brands, like: John Deere, Sea-Doo/Ski-Doo, XFL, WWE.