Adam Lee Eck CREATIVE DIRECTOR

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  • Print

    Bullfrog Brewery

    Hand drawn design for Bullfrog Brewery. With applications ranging from t-shirts, posters, marketing materials, beer packaging and beyond. Each element of the design was originally sketched in pencil, finished with pen and ink, then composed in Illustrator.

  • Website

    Petland Cares

    Responsive website design for Petland pet stores. This site was developed and coded by Craft D.C., who hired me as a freelance designer to create the design.

  • Website

    Nicole Truxes

    Responsive web design for the professional athlete Nicole Truxes.

  • branding

    Bikram Yoga Arlington

    Branding composition created for Bikram Yoga Arlington. I also created the logo. This design was used as the basis for marketing materials and their website.

  • Website Design

    Love 4 Utah

    Campaign website design for Utah candidate Mia Love.

  • Corporate Branding

    Broadleaf Software Solutions

    Logo design and marketing brochure for Broadleaf Software Solutions. A company that provides software to the federal government. This design was used as the basis for marketing materials and their website.

  • website

    Revolution3™

    Responsive website design for Revolution3™. A triathlon and running event production company.

  • website

    Inside Sports Clinic

    Website design for Inside Sports Clinic. A sports medicine provider focused on applying modern technology to heal injuries.

  • Website Design

    Nedrix

    Website design for the Northeast Disaster Recovery Information X-Change.

  • Print

    Revolution3 Triathlon Portland

    Print ad composition to promote the Revolution3™ Portland Triathlon. The magazine ad using this design ran for several concurrent months in various multisport and runners magazines leading up to the date of the race.

  • Print

    Commando®

    Marketing campaign I created to advertise the military-grade vehicle Commando®. Produced by Hendricks Dynamics and IIF Data Solutions for sale to government contractors and the military. Materials produced using this campaign included: folders, posters, trade show booths, booklets, brochures, and clothing.

  • Website Design

    Cantor for Congress

    A website design for a political election campaign.

  • clothing

    Cycling Kit

    Triathlon cycling kit created for retail sales at Revolution3™. Individual pieces that made up the kit included: a cycling jersey, cycling shorts, one piece tri suits, and arm warmers.

  • Print

    Challenge Family Magazine Ad Series

    Print campaign for Challenge Family Triathlons. I was also the photographer for this ad campaign, shooting on location with each featured athlete. The ad campaign ran consecutively in various multisport and runners magazines over a several month period.

  • website

    Lauren Goss Professional Triathlete

    Responsive website design for professional athlete Lauren Goss. In addition to the site layout and design, I created her "LG" initials logo, which was used as a basis for her bike graphics, and I also art directed and assited on the photo shoot for much of the images used on the site.

  • Corporate Branding

    IIF Solutions Corporate Branding

    Corporate rebranding efforts for IIF Data Solutions, a government contractor. Including logo design and visual style guide development. Various items produced under this branding package included: a trade show booth, marketing collateral, folders, business cards, and clothing.

  • website

    Rev3 Glow Run

    Responsive website design for Rev3 Glow. A company that puts on family friendly running events after dark. The site takes full advantage of parallax scrolling, responsive design, and other HTML5 elements to create a sense of depth and movement on the single page website.

  • Packaging

    Darby Rose Brewing

    Packaging design beverage labels for Darby Rose Brewing. I created the logo for Darby Rose as well as the visual language and style guide used on all the labels and packaging.

  • Branding

    Revolution3™ Finish Line

    Finish line graphics created to wrap around a three dimensional finish line structure produced by Revolution3™. This is the finish line where athletes cross and pose for photos at the end of a race.

  • Website

    Double Eagle Title

    Website design for Double Eagle Title. A mortgage insurance company in McLean, Virginia.

  • Print

    Cedar Point Triathlon Postcard

    Postcard composition created to promote the Cedar Point Triathlon. This design was also used for several other marketing pieces and social media ads.

  • Logo Design

    Empire Secure Installation

    Logo design for the smart home security system company Empire Secure Installations.

  • Medal

    Quassy Triathlon Medals

    Medal design for Quassy Triathlon. This design was produced as the finisher medals for the event. Revolution3™ is consistently voted "best race swag" by various publications based on my designs.

  • Corporate Advertising

    John Deere Father's Day Ad

    Newspaper ad for John Deere tractors. This was a concept I created for a Father's Day promotion. It ran in newspapers across the country.

  • Event Branding

    Pocono Mountains

    Event branding for the Pocono Mountains Triathlon. The wolf design and color scheme were used on all the event branding including: medals, hats, race kits and more.

  • Video

    Video Editing

    Here are two examples of videos that I shot and edited using Adobe Premier. I also created the motion graphics and titles using Adobe After Effects. More examples of my video work can be found on my YouTube Channel.

  • Website Design

    ASAA Multimedia

    A clean, corporate look I created for the website design for a ASAA Multimedia.

  • Motion Graphics

    After Effects Creations

    Examples of motion graphics animations that I created using Adobe After Effects. More examples of my motion graphics work can be found on my YouTube Channel.

  • Website

    U.S. Chamber of Commerce

    Website design for the Chamber of Commerce's "Jobs for 2012" campaign.

  • Social Media

    Facebook Video Ads

    These are short video ads I made for social media using motion graphics created in Adobe After Effects and video edited in Adobe Premier. More examples of my motion graphics work can be found on my YouTube Channel.

  • Logo Design

    Queensboro Tri Club

    I created this logo for the Queensboro triathlon club based on the look and feel of classic NYC subway maps.

  • Print

    Triathlon Poster Series

    Created to promote the 2017 Revolution3 Triathlon Series. These images represent marketing posters and postcards, and were subsequently used for other marketing (including social media, etc).

Resume

Introduction

Talented creative leader skilled at crafting rich visual experiences, directing visionary brand innovation, and building successful, strategic creative organizations. Living in the sweet spot where brand intersects with storytelling. Leading with empathy and inspiration.

Previous Experience

Creative Director

Navy Federal Credit Union

In-house creative agency for the world’s largest credit union serving military and their families. Led and mentored the marketing graphic design team in the creation of best-in-class experiences and initiatives across owned and paid channels via strategic, actionable creative direction. Managed the expansion of the design team by over 2x in 4 years (from 12 to 30 designers), while empowering continuous team skill development.

Orchestrated Navy Federal’s brand creative renaissance, driving break-through, high-performing campaigns and product launches. Evolved corporate brand standards and drove consistency across all marketing channels, the enterprise, and with external vendors to establish brand equity and trust with members. Helped to launch the in-house agency team identity, Creative Corps, resulting in team engagement scores increasing by +20% YoY.

 

 
2018-preset

Fostered a robust culture of individuality, empowerment, innovation and teamwork through the rollout of a shared team values initiative. Advocated for horizontal brand alignment by participating in a year long job rotation with the UX Design department. Gaining wider enterprise knowledge, while evangelizing marketing design innovations and nurturing strong relationships with cross-departmental colleagues, agency partners and vendors through collaboration.

Oversaw the design team transformation into full-scale SAfE Agile, increasing marketing output velocity by 66% in a single year. Drove direct business impact through creative design execution across multi-channel deliverables, including the most successful product launch in enterprise history, cashRewards Plus, which resulted in a record number of applications and new account opens. Managed team resources, schedules, budget planning, and process refinements.

Art Director

Revolution3 Triathlon
2009-2018 (9 years)

World renowned triathlon and running event brands. Oversaw the creative development of corporate brand standards, national advertising, marketing collateral, event signage, and merchandise. Led/mentored the art department, consisting of designers, photographers, videographers, in-house print & apparel managers. Spearheaded a web design modernization effort, resulting in increased business revenue and better customer experience. Coordinated on-site event media direction, photography, streaming video, live website updates, and digital event signage.

Senior Designer

Fishbowl Marketing, Inc
2005-2009 (4 years)

Premiere national restaurant marketing agency specializing in email and loyalty marketing. Established an expanded graphic design team. Led development of creative concepts and cross channel marketing deliverables for the world’s top restaurant brands. Mentored and helped develop junior designers. Crafted and presented effective client pitch decks, winning new business and driving company revenue.

Advertising Director

Galaxy Music Distributors
2000-2005 (5 years)

Nationwide physical media distributor. Managed the design, layout, production, and ad sales for a monthly B2B catalog. Created brand standards and established online advertising. Drove ad revenue by leading a print production modernization effort, creating cost savings and raising quality standards.

Graphic Designer

Gregory Welteroth Advertising
1999-2000 (1 years)

National newspaper and magazine advertising agency. Responsible for design and layout of award winning creative for industry-leading, household-name brands, like: John Deere, Sea-Doo/Ski-Doo, XFL, WWE.

Education & Career Development

  • Art Institute Of Pittsburgh

    School of Graphic Design (1999)

  • Continued Studies

    EEI Communications, Alexandria VA (2006-2008)
    Ledet Training, Washington DC (2018-2019)

  • Navy Federal Credit Union

    Aspiring Leadership Program (2022-2023)

  • Cornell

    Design Thinking Course (2022-2023)

  • Maven

    Design Leadership at Scale - Director (2024)

Skills

  • Art Direction
  • Print Design
  • Typography
  • Web Design
  • Logo Design
  • Motion Graphics
  • Video Editing
  • Photography
  • Illustration

References

Available upon request.